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Privacy Policy

Last updated: July 17, 2025

This Privacy Policy describes how HS Trading (doing business as "Seoul Luma") ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from seoul-luma.com (the "Site"). Our store is powered by Shopify, and we are committed to protecting your privacy in compliance with global data protection laws, including GDPR and CCPA.

1. Personal Information We Collect

  • Contact Information: Name, shipping address, email address, and phone number.
  • Account Details: Login credentials and site preferences.
  • Order & Payment Info: Details of your purchases. Payment information is processed securely via Shopify Payments or PayPal and is not stored on our servers.
  • Device & Usage Data: IP address, browser type, device information, and your interactions with our Site.
  • Cookies: We use cookies for site analytics, personalizing your experience, and advertising. Where required by law, this is based on your consent.

2. How We Use Your Information

  • To process, fulfill, and ship your orders.
  • To improve our website, products, and overall user experience.
  • To send you marketing communications (you may opt-out at any time).
  • To prevent fraudulent activity and enhance the security of our Site.
  • To comply with our legal and regulatory obligations.

3. Sharing Your Data

We may share your data with the following third parties to provide our Services:

  • Payment processors (e.g., Shopify Payments, PayPal).
  • Shipping and logistics providers to deliver your orders.
  • Marketing and analytics partners (e.g., Google Ads, Meta).
  • Legal or regulatory authorities, if required by law.

4. International Data Transfers

As we are based in South Korea and use global platforms like Shopify, your data may be transferred internationally. We ensure your data is protected through legally recognized mechanisms like Standard Contractual Clauses.

5. Data Retention & Security

We retain your personal data only for as long as necessary for legal, business, or customer service purposes. We implement reasonable technical and organizational safeguards to protect your information from unauthorized access or loss.

6. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data.
  • Request a copy of your data in a portable format.
  • Opt-out of marketing communications.
  • Object to certain data processing or withdraw your consent.
  • Lodge a complaint with your local data protection authority.

7. Children's Privacy

Our Services are not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect personal information from children.

8. Updates to This Policy

We may update this policy from time to time. We will notify you of any significant changes by updating the date at the top of this policy and, where appropriate, through other means.

9. Contact Us

For any questions about this Privacy Policy or to exercise your data rights, please contact us. Our official business information is provided below for full transparency.

  • Legal Business Name: HS Trading
    (Seoul Luma is a brand operated by HS Trading, a registered business in South Korea)
  • Business Registration Number: 393-69-00592
  • Customer Service Phone: +82 10 7902 9955 (WhatsApp available)
  • Email: info@seoul-luma.com
  • Address: 61, Yanggok 2-ro 80beongil, Gimpo-si, Gyeonggi-do, Republic of Korea