Privacy Policy

Last updated: July 17, 2025

This Privacy Policy explains how HS Trading (doing business as “Seoul Luma”) (“we,” “us,” or “our”) collects, uses, and safeguards your personal information when you visit, use our services, or make a purchase from seoul-luma.com (the “Site”). Our store is powered by Shopify, and we comply with global privacy laws including GDPR and CCPA.

1. Personal Information We Collect

Contact Information: Name, shipping address, email address, and phone number.
Account Information: Login credentials (if you create an account).
Order & Payment Details: Purchase history and order information.
Payment details are securely processed via PayPal (including PayPal Guest Checkout). We do not store card numbers.
Device & Usage Data: IP address, browser type, device identifiers, interaction logs.
Cookies: Used for performance analytics, personalization, and advertising (where legally required, only with consent).

2. How We Use Your Information

To process and deliver your orders.
To improve our Site, services, and customer experience.
To send promotional messages and updates (you may opt-out anytime).
To detect and prevent fraudulent or unauthorized activity.
To comply with legal and regulatory obligations.

3. Sharing Your Data

We may share your information with trusted third-party partners:

Payment Processors: PayPal.
Shipping & Logistics Providers: To fulfill deliveries.
Analytics & Marketing Platforms: Such as Google or Meta.
Authorities: When required by law.

4. International Data Transfers

Because we operate globally, your data may be transferred and stored in other countries. We use legally approved safeguards, such as Standard Contractual Clauses, to protect your data.

5. Data Retention & Security

We retain your information only as long as necessary for business, legal, or operational needs. We apply reasonable administrative, technical, and physical security measures to protect your data.

6. Your Rights

Depending on your region, you may have the right to:

Request access to your personal data.
Correct inaccurate information.
Request deletion of your data.
Receive a copy of your data in a portable format.
Withdraw consent or opt-out of marketing communications.
Submit a complaint to your local data authority.

7. Children's Privacy

Our services are not intended for individuals under the legal age of majority. We do not knowingly collect data from children.

8. Policy Updates

We may modify this Privacy Policy from time to time. When updates occur, we will revise the date at the top of this page and may provide additional notice when required.

9. Contact Us

For questions about this Privacy Policy or your data rights, please contact us:

Legal Business Name: HS Trading (operating brand: Seoul Luma)
Business Registration Number: 393-69-00592
Phone / WhatsApp: +82 10 7902 9955
Email: info@seoul-luma.com
Address: 61, Yanggok 2-ro 80beongil, Gimpo-si, Gyeonggi-do, Republic of Korea

Thank you for trusting Seoul Luma.