Our Glow Story

Seoul Luma is an online K-Beauty store operated by HS Trading in South Korea. Our mission is to bring globally loved Korean skincare and beauty products directly from Korea to your hands authentic, fresh, and carefully curated.

Trust is the core of skincare. Every product we sell is 100% authentic, sourced directly from official brands and licensed distributors in South Korea. We do not handle imitation, gray-market, or expired products. Ever.

Seoul Luma Korean skincare and K-beauty products
Authentic Korean skincare and K-beauty products by Seoul Luma

Our Guarantee: 100%

Authentic K-Beauty

Trust is the core of skincare. Every product we sell is 100% authentic, sourced directly from official brands and licensed distributors in South Korea. We do not handle imitation, gray-market, or expired products. Ever.

100+ Products
15+ Years of Experience
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Korean skincare model using Seoul Luma product

OurPhilosophy

Seoul Luma is a Korean skincare brand inspired by K-beauty traditions, blending ingredient integrity with modern performance.

Designed to express, created to endure

K-beauty serum bottle by Seoul Luma
Free shipping over USD 69

Free shipping over USD 69

You will love at great

100% authentic

100% authentic

Personalized For You

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Premium Support

Outstanding premium support