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DISCOVER SEOUL LUMA'S BEST K-BEAUTY SKIN CARE ESSENTIALS
BRINGING KOREAN BEAUTY TO THE WORLD
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  • SEOUL LUMA

  • Radiant Skin Starts
    with Seoul K-Beauty

  • Experience personalized K-Beauty solutions for glowing, nourished skin
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Shop by Skin Concern

Wrinkle Care

100 Items

Dehydrated Skin

77 Items

Blemishes & Acne

120 Items

Brightening & Dark Spots

160 Items

Our Trusted Partners

Authentic K-Beauty, straight from Korea.

Handpicked with love from Korea’s finest brands, so your skin receives nothing but the real thing.
DR.ALTHEA 345 Relief Cream 50ml, a K-Beauty award-winning barrier repair treatment with 3-4-5 Multi-Function Technology and 10,000ppm Triple Active Complex for sensitive, acne-prone, and compromised skin requiring gentle healing and moisture restoration
Quickshop DR.ALTHEA 345 Relief Cream is a K-Beauty award-winning barrier repair treatment specifically...
DR.ALTHEA 345 Relief Cream 50ml
$23.49
MEDICUBE Zero Pore Pad 2.0 70 Pads, a K-Beauty award-winning pore care treatment with Revolutionary Anti-Sebum Pore Elimination Technology and Advanced AHA/BHA Dual-Action Exfoliation System for blackheads, enlarged pores, and sebum-compromised skin requiring intensive pore clearing and oil control
Quickshop MEDICUBE Zero Pore Pad 2.0 is a K-Beauty revolutionary blackhead elimination treatmentspecifically...
MEDICUBE Zero Pore Pad 2.0 (70 Pads)
$19.49
Lip Sleeping Mask 20ml LANEIGE Lip Sleeping Mask 20ml with Taro bubble tea Complex, Moisture Wrap technology, hyaluronic acid, shea butter, coconut oil and vitamin C for overnight lip repair, intense hydration and softening
Quickshop LANEIGE Lip Sleeping Mask is a K-Beauty award-winning overnight lip transformation treatment...
LANEIGE Lip Sleeping Mask 20ml
$20.22
AESTURA ATOBARRIER365 Cream 80ml, a K-Beauty ceramide capsule cream with High-Density Ceramide Capsules and DermaON technology for barrier strengthening in dry, sensitive skin care.
Quickshop AESTURA Atobarrier365 Cream is a K-Beauty advanced barrier repair moisturizer specificallydesigned for...
AESTURA ATOBARRIER365 CREAM 80ml
$27.49
REJURAN Turnover Ampoule 30ml, a K-Beauty revolutionary anti-aging serum treatment with Revolutionary Dual PDRN Turnover Technology and Advanced Triple-Regeneration Defense System for damaged, aging, and post-procedure skin requiring intensive cellular regeneration and wrinkle reduction
Quickshop REJURAN Turnover Ampoule is a K-Beauty revolutionary anti-aging serum treatment specifically designed...
REJURAN Turnover Ampoule 30ml
$43.49
ROUND LAB 1025 Dokdo Toner, a K-Beauty revolutionary hydrating toner treatment with Revolutionary 1025 Dokdo Technology and Advanced Triple-Hydration Defense System for sensitive, dehydrated, and irritated skin requiring intensive moisture restoration and gentle exfoliation ROUND LAB 1025 Dokdo Toner, a K-Beauty revolutionary hydrating toner treatment with Revolutionary 1025 Dokdo Technology and Advanced Triple-Hydration Defense System for sensitive, dehydrated, and irritated skin requiring intensive moisture restoration and gentle exfoliation
Quickshop ROUND LAB 1025 Dokdo Toner is a K-Beauty revolutionary hydrating toner treatment...
ROUND LAB 1025 Dokdo Toner
From $12.95
Best Sellers
Curated skincare to cool, calm, and protect your skin all summer long.

Summer Skin Solutions

Blemishes & Acne

120 Items

Redness Relief

136 Items

Brightening & Dark Spots

160 Items

Cleansers

66 Items

Complete Routines for Every Skin Story

Start your glow journey with routines that care, calm, and transform
— one step at a time. —

5-Step Skin Texture Refining routine featuring Round Lab 1025 Dokdo Toner, Anua Heartleaf 77 Clear Pad, Rejuran Turnover Ampoule, Aestura ATOBARRIER365 Cream, and Rejuran Turnover Mask for comprehensive texture refinement and skin renewal.
Quickshop 5-Step Skin Texture Refining is a K-Beauty revolutionary texture refinement routine specifically...
Routine 5-Step Skin Texture Refining
$116.61 $137.19
5-Step Firming & Strengthening Care routine featuring Round Lab 1025 Dokdo Toner, Rejuran Turnover Ampoule, Torriden DIVE-IN PDRN Hyaluronic Acid Capsule 100 Serum, Torriden DIVE-IN Low Molecular Hyaluronic Soothing Cream, and Rejuran Turnover Mask for comprehensive firming and anti-aging transformation.
Quickshop 5-Step Firming & Strengthening Care is a K-Beauty revolutionary firming and strengthening...
Routine 5-Step Firming & Strengthening Care
$113.07 $133.07
4-Step Daily Cica Soothing routine featuring Round Lab 1025 Dokdo Toner, Celimax The Real Cica Calming Ampoule, Celimax The Real Cica Soothing Cream, and Celimax The Real Cica Calming Ampoule Mask for comprehensive cica healing and soothing transformation.
Quickshop 4-Step Daily Cica Soothing is a K-Beauty revolutionary calming and soothing routine...
Routine 4-Step Daily Cica Soothing
$100.47 $118.20
5-Step Brightening Morning Care routine featuring Round Lab 1025 Dokdo Toner, Aestura ATOBARRIER365 Hydro Essence, Numbuzin No.5 Vitamin Concentrated Serum, Torriden CELLMAZING Vita C Brightening Ampoule, and Rejuran Turnover Mask for comprehensive brightening and radiance transformation.
Quickshop 5-Step Brightening Morning Care is a K-Beauty revolutionary brightening and radiance routinespecifically...
Routine 5-Step Brightening Morning Care
$95.36 $112.19
Start Your Routine
Let’s explore skincare stories that make your skin smile.

The Pure Seoul Blog 

A Complete Cleansing Guide for Dry Skin
Learn the best cleansing methods for dry skin, from oil and m...
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A Complete Cleansing Guide for Sensitive Skin
Explore gentle cleansing techniques for sensitive skin. Learn...
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A Complete Cleansing Guide for Oily Skin
Master oily skin care with expert-approved cleansing methods ...
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A Complete Cleansing Guide for Combination Skin
Struggling with an oily T-zone and dry cheeks? This complete ...
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Is "Dry Cleansing" the Secret to Youthful Skin?
Is dry cleansing the secret to youthful skin? Discover how ce...
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